Selling commercial cleaning services requires understanding why people buy. Beyond pricing, customers often prioritize aspects like quality, convenience, or personalized service. By focusing on these motivations, you can differentiate your cleaning business and attract more clients. Here are the five key reasons why people buy and how to leverage them to sell your services effectively.
1. Price
Why It Matters: Many clients compare prices to find the best deal.
Example in Commercial Cleaning: A small business might choose a cleaning service based solely on the lowest quote.
How to Use: Highlight your affordability without compromising perceived value. Example: “We offer competitive rates while maintaining top-notch results.”
2. Selection
Why It Matters: Clients prefer companies that offer a range of options.
Example in Commercial Cleaning: A client values a provider offering one-time deep cleaning, recurring maintenance, and specialty services like carpet cleaning.
How to Use: Showcase your versatility. Example: “From office cleaning to specialized sanitization, we provide a full suite of services tailored to your needs.”
3. Quality
Why It Matters: Some clients prioritize excellence over cost.
Example in Commercial Cleaning: A luxury hotel prefers a provider known for detailed, high-quality cleaning.
How to Use: Emphasize your attention to detail and proven results. Example: “Our trained professionals ensure every corner of your workspace is spotless and welcoming.”
4. Convenience
Why It Matters: Busy clients appreciate services that save them time and effort.
Example in Commercial Cleaning: A company opts for a cleaning service offering flexible scheduling and online payment options.
How to Use: Highlight how you make the client’s life easier. Example: “We provide flexible schedules, so your cleaning never disrupts your business operations.”
5. Personalized Service
Why It Matters: Clients want services tailored to their unique needs.
Example in Commercial Cleaning: A corporate office needs customized cleaning plans for different areas like conference rooms and kitchens.
How to Use: Show that you understand and adapt to specific requirements. Example: “Our tailored cleaning plans ensure every part of your office gets the care it needs.”
Closing Thought:
Focusing on one or two of these buying motivations—whether it’s quality, convenience, or personalization—can help position your commercial cleaning services as the ideal choice. Understand your clients’ priorities and align your offerings to meet their expectations. When you do, selling becomes less about convincing and more about solving their problems effectively.
I’m doing cold emails for Commercial Cleaning and Janitorial services. In the blog section, I write about various fields, such as marketing tips, details about my birthplace, and other information that isn’t widely available online. I hope you find it helpful!